Industry News

News Title
A Content Marketers Content Marketing Predictions for 2013
News Description

marketers, I attended Content Marketing World a few months ago. We were
all looking to enhance our content strategies and learn the latest and greatest
methods and insights. Based on that experience plus my job as Content Manager at
Salesforce Marketing Cloud, I’ve conjured up my content marketing predictions
for 2013. Here we go (in no particular order).

More Newsjacking attempts

David Meerman Scott coined “newsjacking” or the process of injecting your ideas
or angles into breaking news in real-time in order to generate media coverage
for yourself or your business. I see more and more brands attempting this
approach since the PR ROI is massive. Plus the means to find the breaking news
is increasingly possible with social media and search tools. There’s even a
company called Trendspottr. Succeeding at newsjacking, however, is another
story! That’s the challenge.

More Chief Content Officers

With the growing importance of content marketing, a content leader is needed at
the C-suite table. A high-level leader with stellar content marketing experience
can bring real value to an organization. Check out MarketingProf’s Chief Content
Officer, Ann Handley, and Content Marketing Institute’s Content Marketing

No More Blogging to Blog

Many brands have corporate blogs. But a shift is happening where brands are now
recognizing that their blogs can serve as a lead generation tool and a place for
community development. Their blogs have dedicated managers, editorial calendars,
strong calls to action and a team of (internal or external) writers.

More Visual Content

With Pinterest, Instagram and other image-based social platforms growing in
popularity, so too will visual-based content. That means infographics, videos,
and great cover art for ebooks and blog posts are all important pieces of that
2013 content marketing pie. If you need help, there are organizations that will
create visual masterpieces for you, such as Jess3 and

More Short Bursts of Content

Data is showing that shorter form content is winning out in terms of sharability
online. Here’s some facts:

Facebook posts of 80 characters or less receive 27% more engagement, according
to a Buddy Media data report

Popular Slideshare presentations use fewer words (on average, ~24 words/slide)

In addition to the fact that Twitter requires short posts with their 140
character limit, the use of shorter hashtags are more popular

What content marketing insights do you foresee for 2013? Share your ideas here
and Happy New Year!