Industry News

News Title
Unexpected: What Happened 6 Months Since Publishing My Ebook
News Description

6 months ago on June 12, 2012, I published my multimedia ebook Camera
Ready: How to Present Your Best Self and Ideas On Air or Online.

After having two kids and “leaning back” in my career (as Anne-Marie Slaughter
and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple
of years, I was ready to mount my comeback. Since I knew I needed flexibility in
any new work I decided to pursue, I thought consulting would be the ideal job.
The ebook would be the cornerstone upon which to build my business as a video
consultant. Or so I thought.

This is what I expected to happen when I published my book

I would begin to earn a “passive income” from ebook sales and I would ramp up
the amount of media training I was doing at media organizations. Modeling myself
on Gary Vaynerchuk (and who doesn’t?) I would pursue the new model of digital
rock-stardom: write a book and after it goes big, write another book about how
the first book went big.

This is what actually happened

1. I got 3 job offers. And I seriously considered one but decided flexibility
was just too important to give up at this point in my kids’ lives. GOOD.

2. A pilot for a radio show that I’d given up for dead was given the green
light. Coincidence? When it rains it pours. When people see you are “making
stuff happen” they gather like moths to a flame, and other cliched metaphors.
Since September I’ve been hosting a weekly segment, looking at how tech is
changing the way New Yorkers live, called New Tech City for WNYC (part-time).

3. My ebook (and multimedia ebooks in general) haven’t taken off like I’d hoped.
It made the Top 100 Journalism Ebooks on Amazon (hey, it’s niche but I’ll take
it). Yes, I know it’s a slow process and Camera Ready has done respectably but
I’m impatient. SO-SO.

4. I realized that I wasn’t ready to hang up my own reporting and “content
creation” spurs just yet. Freed from the reins (apologies for all the horse
imagery in this post) of unimaginative corporate bosses, I refound my on-camera
voice and I’m thrilled by the positive reception. The future of video is not
just about indie online YouTube series: smart, creative, newsy video that
educates and entertains is ON THE ASCENT. Check out the workshops I’m trying out
with the new interactive platform Spreecast. EXCITING.

5. I discovered I still like working with people. Or maybe camaraderie has
improved in the workplace thanks to the crappy economy? As we all become
advisors, freelancers, and consultants does that mean there is more generosity
and less in-fighting for corporate territory? Sure, few of us have healthcare,
benefits, and pension but maybe freedom, flexibility, and the possibility of
equity makes for nicer people. GOOD.

The Bottom Line

6 months after being published, my ebook succeeded in establishing my

Did it result in massive sales? No, not yet. But it catapulted me back onto the
media scene unlike any plain vanilla job search ever could.

I thank my children for making me stick to my rule of flexibility, my husband
for not laughing at me being so supportive, my Kickstarter backers for literally
having my back, my parents for encouraging me not to skimp on production values,
and the Vook multimedia publishing team for holding my hand and creating such a
great end result.

Your Takeaway

A book can be your calling card and establish your credentials but is unlikely
to be your meal ticket.

Write a book to show you have the brains and patience to do it and that you have
something unusual to say. It’s an investment in yourself.