Industry News

News Title
Stalk Your Way to Better Speaking
News Description

I’m a stalker! Not the kind that checks my ex’s Facebook page obsessively
to see if he has a new girlfriend (maybe, I’ve done this…maybe) or stalks their
prey like this cute kitten.

As presenters, we all should be stalking our audience before speaking. Those
unknown people showing up to your presentation are the most important people in
the room, and they should be anything other than unknown.

Let’s stalk your audience before speaking.

Step 1: Ask

The first step to successful stalking is to ask questions about the audience.
Whoever booked you for your speaking gig, you need to talk to them about who is
in your audience. Who are they? Why are they there? What pains them?

More importantly, if this presentation is for work or your small business ask
the contact who are the most important people in the audience for you to connect
with. For business presentations, asking this question gives you the intel that
will impress the stakeholders (and make the person who booked you look amazing).
For small business owners, you’ll know the important people to network with.

Everyone in your audience is important, but getting to know who are the decision
makes makes your presentation a success.

Step 2: LinkedIn

Now that you know who you need to connect with in your audience, look them up on
LinkedIn. Most professionals have a LinkedIn profile. You can find out more
about their background, where they went to school and what groups they
participate in. Maybe you can find some commonalities or something in particular
that will peak their interest in your presentation.

The other nifty side effect of LinkedIn is if you are a speaker who gets
nervous, you’ll see pictures of who is attending your presentation. It makes you
feel like you know the people who show up.

But what if they are not on LinkedIn?

Step 3: Google

Google is a speaker’s best friend. If they are not on LinkedIn or their profile
is not quite complete, google them. Find out if they have been in the news or
the industry rags. Do they blog? Google has a host of information that can let
you get to know your audience.

Step 4: Use the Intel to Connect

Use your superpower of stalking for speaking success.

You super stalker! You’ve asked all the right questions, looked audience members
up on LinkedIn or gave them a good Google. Now, you can use what you know to
tailor your presentation to meet your audience’s needs. It will be easier to
connect with them because you did your research in advance.

Isn’t the Internet cool?